Where are your customers located?
By textbook definition, Geo-Targeting is the practice of delivering content to a user based on their geographic location. This can be done on the city or zip code level and via IP address.
In the print days, taking out an ad in the Cleveland Plain Dealer allowed businesses to know that primarily Cleveland area residents who could actually visit the business would see the ad in question. Not so in the era of mobile devices which, if delivered indiscriminately and without location context, can be less successful because they aren’t relevant or personal to the end user.
As website builders continue to explore the possibilities of targeting users based on location, both real-time and historical, consumers will likely see more content that is truly relevant to their lives — and marketers can boost sales for their clients.
At Website Solutions we have a proven method with geo-targeting that delivers new visitors to our clients websites from specific areas that they choose to serve. This is a very cost effective way to be in the communities your potential customers are looking for you. Schedule a visit with us to find out how this can drive more business to your website 440-899-6700.